Digital Media Matters

DL Money Matters is a small business. One of those “backbone of America” type small businesses that make up 99.7 percent of the U.S. workforce. Most of our new clients come to us from personal referrals. We don’t spend money on magazine advertisements or billboards, but we do have a website and a branded Facebook business page. Why does this matter?

It matters that our clients trust us and believe in our mission. It matters to us that we can provide a stable, fast, and informative website so Cincinattians who seek a certified daily money manager or small business accounting support can find us on the Internet.

It matters to us that those potential clients referred to us via word of mouth can check us out online to decide for themselves whether we’re a good fit.

It matters to us that we share our insights with those we serve. To do that efficiently, we post blog articles a couple of times a month on subject matter we believe our clients want to read. We deliver them via email — but only to those inboxes for which we have permission to use. We let anyone opt out anytime, we don’t share customer information, and we encourage people to share what we have to say by forwarding our email.

We use social media to post our articles on Facebook to make them easy to find and share again and again because what we do might be exactly what someone else is seeking.

Our Facebook page has the look and feel of our website and is used solely as a tool to share interesting information and our blogs. It also helps Google keep us visible in search results.

This month, our marketing services team at ActiveCanvas posted an article that tackles the use of social media platforms for business and their insights on the new challenges we all face using “conversational commerce” in a crowded cyberspace. Read article »

Coping Skills for Stress at Work

You awoke 20 minutes late, then remembered that you not only had a 9 o’clock meeting at the office but the night before you’d forgotten to gas up the car and would be driving the freeway on fumes to get there. At 30 seconds before 9:00 a.m., rushing to the conference room, you notice your socks don’t match and you forgot to brush your teeth. This is going to be a stressful day.

work stressNot all mornings are stressful, but many work days are. Work-related stress to meet deadlines, be cheerful, helpful and agreeable with co-workers, and to consistently perform as expected can be challenging. Studies show that work-related stress can be serious. It can affect one’s job performance, relationships, and home life.

Too much stress at work can lead to too many trips to the vending machine that might lead to weight issues, depression, and fatigue. Chronic stress is responsible for anxiety, short tempers, and the inability to concentrate on the task at hand. We can’t avoid stressful situations at work, but we can develop an awareness of the factors that cause them—and this might help us to change our behavior and our response to situations out of our control.

Steps to Take

Notice Your Stress. Be mindful of your stress triggers and how you respond to them. Write them down in a notebook along with your thoughts and feelings about the cause, the people and circumstances involved. Taking these notes can help you identify patterns in your reactions to these triggers.

Respond Appropriately. Instead of fighting the stress with food, drink, anger, sulking or talking back, choose a different behavior. In the office, move away from the stressful moment for a while, take a walk down the hall or outdoors. Away from the office, do something physical like a long walk, working on a hobby, or anything that brings you pleasure and enjoyment. Be good to yourself.

Learn to Relax. During the day, take moments to stop what you’re doing and just meditate. When a stressful situation presents itself, breathe deeply before you respond. At snack or lunch time, eat slowly and consume healthy foods without sugars or caffeine that might bring on the highs and lows that trigger stress.

Take Time Off. Never pass up vacation time. Your work is important, but time away from work is important too. When work is stressful, quality suffers, and so does our self-esteem. When we switch off from work mode into time-off mode, we recharge our batteries and are able to come back to work with a renewed attitude about our job and ourselves.

Get Support. While it always good to confide in trusted friends and family, choose those confidants wisely. We want support from those who will not magnify the problems via a “pity party” or allow us to blame others for our stress. We want help from those who can boost our morale, appreciate our accomplishments, and help us better to understand the triggers and situations that cause our stress and are able to offer positive, affirming ideas and encouragement. If you’re an employee, ask whether an EAP (Employee Assistance Program) is available. This voluntary, work-based program offers free and confidential assessments, short-term counseling, referrals and follow-up services to employees who have personal and/or work-related problems.