New Marketing Strategy

“Every victory, every loss, everything you do in life will boil down to your next five moves.”

At times such as these, more than few business owners feel as though they’ve hit a wall or have lost the enthusiasm that existed before lockdowns and compulsory mask-wearing.

A bestseller currently getting strong reviews these days is Your Next Five Moves, Master the Art of Business Strategy, by Patrick Bet-David with Greg Dinkin. The book delivers a fresh perspective on compassion in business and an innovative strategic approach to get clarity on what you want, and who you want to be, now and moving forward in this changing world.

Patrick is founder of PHP Agency, a national financial services marketing company out of Texas that is developing a way to “change the culture and diversity of the insurance industry and build the world’s largest financial services marketing company in history.” Basically, they want to bring life insurance to multi-cultural middle-class America while at the same time providing opportunities to individuals in these communities to become licensed agents.

With authority and style, the author suggests that as business owners, we need only to look at what’s in front of us to anticipate our next five business strategy moves. More about the strategic concept and the book here.

In these tough and uncertain times, there’s potential to make a positive difference. According to Steve Wozniak, co-founder of Apple, “[the author] has the drive and the fire to make a difference.” This also describes why we started DL Money Matters years ago, and why we’ve expanded our services to small business accounting services. We never want to be the world’s largest accounting services provider, but we do want to be Cincinnati’s most trusted and compassionate provider of these services.

If you read the book, drop me a note to share your thoughts. —Diana