If you are reading this, you made it through 2021 — the year that was supposed to have been the “rebound year” from 2020’s Covid-19-induced disaster for small businesses. While 2021 was not quite the year we had hoped for in terms of supply chains and freedom from government restrictions and mandates, it wasn’t a complete disaster.
After a less than optimistic 2020, last year ushered in over 4.6 million applications for new businesses. Innovation and sheer willpower helped business owners overcome hurdles and adapt, and they now appear poised to rebuild, reimagine, and prepare for a brighter future.
The pandemic’s bright side was that consumers decided to shop small and shop local, as if they could forecast the coming supply chain issues of late 2021. And this inspired the U.S. Chamber of Commerce to offer a few “top tips” for small businesses in 2022:
- Keep track of scarcities in the supply chain and get ahead of them by working proactively with your suppliers.
- Proactively educate your clients about any changes you make or plan to make as the economic landscape changes.
- Get creative on sales and marketing opportunities. A workforce working almost exclusively from home during Covid created a dynamic digital marketing landscape. Buyers are reluctant to return to brick and mortar shopping, so online and mobile purchasing habits require our selling and fulfillment methods to have compatible strategies.
- Consider outsourcing. Hiring part-time experienced freelancers can help you avoid the hiring and training costs of full-time employees and skilled outsourced contractors are in abundance.
Perhaps someone you knew joined “The Great Resignation” of 2021. Covid saw workers quit their jobs at record-high rates to seek a better work-life balance. Now, as small business owners, we may need to rethink and rephrase how we attract and retain a workforce that now wants a meaningful life with work, family, friends and self.
All food for thought as we collectively head into 2022. We wish everyone a healthy, happy, and abundant New Year. We also like to hear your thoughts on where we are going in 2022. Feel free to share your thoughts on our Facebook page.