Small Business is Getting Personal

In the era of COVID-19, small business is beginning to feel a bit personal.

Perhaps your business has been affected by COVID, and if not your business, your customers almost certainly have been. We are collectively struggling to think outside the box, stand out as a business and as human beings. There’s a sense in the business community that it’s becoming important to let prospects and customers know they have your support.

Some ideas for small business owners to consider during these times…

  • Communicate with clients and customers more often; be empathetic and listen to them.
  • Know your niche, then find your pivot point. Be willing to explore new areas while staying loyal to your original purpose.
  • Connect with people and community. Use social media to reach out, start a helpful discussion, be present.
  • Know what financial support is available, and to which options you have access, e.g., SBA funding.
  • Examine your customer service practices. Now is the time to examine what has worked well in the past, with an eye as to how clients will perceive value now and in the future.
  • Capitalize on technology. We all know about Zoom, but what about these 26 Top Meeting Software alternatives?

Be kind and stay safe everyone!